Magis

Web design

A website that offers a broad variety of furniture designed by the most famous designers around the world.

Aims of the project:

In this particular project we were focusing on the users navigation thru the website in order to get a “fast, easy and intuitive” process.
Giving the users information about the products and the company and to give them feel full control over the website.

Expected outcome:

To build a strong relationship between Magis and the user based on trust and accessibility.

Who’s going to benefit from it:

Different types of users such as:
Architects, interior designers, organizations and common users.

magis logo

Participants

Rujuta

Jessica

Hadeel

magis icons the fork icon the fork icon the fork icon the fork icon

Magis research

We were able to achive a good level to have a direction strategy for improving Ux and bulding a strog relation ship between the brands's website and the user with a simple Ui.
Our strategy was focused on enhancing the perception of the brand.

magis web screens

User’s Expectations :

  • Navigate between pages by a “fast, easy and intuitive” process
  • Satisfying information about the company and its products.
  • Freedom to explore the website.
businessman user

Common User

traveller user

Organization, Firm

common user

Contractor, Retail Store

common user

Architect, Designers

Challenges

Through our research we highlited some of the isuues that the users are facing when they use the website.

  • To find a way to keep interest in the web page
  • let the user identify the products easily
  • Grap the attention of proffessional users' attention and build a strong relation ship between them and the brand
  • Heighlight the customization feature in Magis website

Magis Solutions

For this project and inorder to reach good results, we decided to visit and observe a high level brands (physically & visiting their webpages) to live the experience in real.

magis landing-page

Home Screen:

Dynamic and interactive main screen with crousel to swich between different screen options.

  • Dynamic cards.
  • CTA: As a short cut to reach the different categories.
  • Hierarchical information.
Magi home screen

Filter screen:

  • Distinguished categories
  • Indicators for customization products
Magis home screen

Customization page:

Gives the users the opportunity to feel uniqe and have a control on the page and the different products.

  • Dimension according to human figure
  • Available versions
  • Process bar
  • Customizable indicator
magis profile magis login option
Ar feature

[Benchmarking]

[Research]

[Strategy]

[Art Direction]

[Project framing]

[Prototype]

[Wireframe]